Monarch Ads

For DTC brands spending $150k+/month on Meta

You've Got Winning Ads.So Why Won't The Account Grow?

There are two kinds of winning ads: KPI winners that hit their numbers and die within weeks, and scalable winners that profitably grow the entire account by 20%, 50%, even 500%. Your team or agency stumbles onto scalable winners occasionally. Our entire system is built to forge them on repeat.

Apply For An Audit

No pressure, no pitch. A straight diagnosis of your account.

Trusted by 50+ DTC brands

Years scaling DTC brands on Meta

50+

DTC ad accounts worked with

6-7 Fig

Winning ads forged, repeatedly

$2.1M+

Monthly ad spend overseen right now

2-3X

Average account growth in 3 to 6 months

25%+

Average CAC decrease while scaling

If any of these sound familiar, keep reading...

Your account has hit a ceiling

The ads hit their KPIs and winners come and go, but every time you push spend past a certain number, profitability tanks. Revenue has been stuck at the same level for months.

Testing runs on volume and hope

Serious money goes into creative, but there's no real process behind it: no deep research, no real strategy. Tests ship every week, nobody can say why winners won or losers lost, and every new ad is a gamble.

You've been through agencies before

More than one agency or creative partner, and every time you ended up back in the same place: decent looking ads, but the same scale ceiling.

A fundraise is on the horizon

Your paid performance needs to hold up under investor scrutiny, and a flat account with rising acquisition costs won't.

Here is the reality that nobody in this industry wants to say plainly…

There are 2 kinds of winning ads.

1 — The KPI Winner

Profitable at the ad level for a while, with ROAS in range and CPA where it needs to be. But the moment you try to scale it, profitability tanks and you're scrambling for the next one. The cycle repeats, the account stays flat, and that's the ceiling you keep hitting.

2 — The Scalable Winner

It doesn't just hit its numbers. It carries real spend, so the whole account scales 20%, 50%, even 500% without profitability tanking. It does that by expanding your funnel: a new large appeal problem, a new avatar, a new desire, or a new format that brings in buyers who weren't converting before.

Most brands are producing almost entirely the first kind. It doesn't matter if they spend $150k a month or $150k a day.

And that's the real reason growth has plateaued.

The ads are working. The team is shipping. Everything looks like it's functioning.

But nothing actually scales the account.

The Monarch Ads System

How scalable winners actually get forged.

Nobody guesses their way to an ad that carries real spend. This is the end-to-end system that forges them, where every stage feeds the next.

Apply For An Audit

No pressure, no pitch. A straight diagnosis of your account.

Trusted by 50+ DTC brands

01
Stage 01
Scan the whole market
Research starts wide: every avatar in your market gets identified and sized before we spend on depth.
- Market awareness mapped across all five stages, so every ad meets the buyer where they actually are
- Every candidate avatar named and cut on buying triggers and psychology, not demographics
- Competitor ad libraries torn down to map market sophistication and find the category-of-one gap
- Avatars ranked on five opportunity dimensions, so the deep research only goes where the money is
02
Stage 02
Go deep, then place The Bet
Depth is reserved for the avatars worth the spend, then it all distills into one strategy the account runs on.
- Avatars documented across 14 psychographic variables, built from verbatim customer language mined off 300+ sources like Reddit, customer reviews, social media and forums
- Every want laddered down to its bedrock mass desire, and the belief sequence mapped: what your buyer believes today and every belief that has to move before they buy
- Unique mechanism candidates stress-tested against the live ad market, so the angle lands fresh instead of fatigued
- All of it distilled into a strategy document with ranked bets and hypotheses, not a research dump nobody reads
03
Stage 03
Concepting, not spray and pray
We build and prioritize the ad concepts with the highest probability of becoming scalable winners, not a spray of random ideas.
- Every concept pairs one problem, one avatar, one mass desire, one awareness level, one mechanism, one angle, and one format
- Each brief is a documented hypothesis logged in the pipeline, not a random idea on a whiteboard
- Concepts deliberately expand your funnel into new problems, avatars, mass desires and formats, not twelve variations of the last winner
04
Stage 04
Scripts and assets, QC'd line by line
Scripts are forged from the strategy, audited, then turned into direct response assets ready to launch.
- Every script built on a proven framework's beats, the avatar's own language and every past learning in the account
- A 25-point QC pass on every script, checking every line for craft, claims and awareness fit
- Vetted creators and direct response editors bring every script to life, and the finished assets are launched into your account ready to prove themselves
05
Stage 05
Launch, diagnose, compound
Every result gets a verdict, every verdict becomes a learning, and that's where the scale comes from.
- Every ad classified into one of four tiers: loser flop, KPI winner, spend winner or scalable winner
- Underperformers get a tier-routed diagnosis; scalable winners get a 30-section teardown that extracts exactly why they won
- Every learning folds into a living DO and DON'T master learnings document specific to your account
- Winners iterate one variable at a time from a 37-tactic playbook, and each new batch starts from everything the last one proved

Results from the system.

Telehealth

2X+

revenue in 6 months

Stuck at a revenue ceiling with no repeatable way past it.

Winners existed, but nothing about them compounded into the next test. The system turned eight concepts a month into multiple six and seven figure winners, including one static ad that spent $595K on its own and generated millions. Revenue more than doubled in six months.

One ad spent $595K$2.25M+ spent across our ads

Skincare

revenue in 30 days

Ads kept burning out in one of ecom's most saturated markets.

Every new winner faded faster than the last, and pushing more volume made it worse. We rebuilt the account around eight researched concepts a month instead of a spray of variations. Revenue doubled in the first 30 days, and one UGC ad went on to spend $109k+ profitably on its own.

$109k+ spent by one UGC ad2X revenue in 30 days

Info

revenue in 90 days

Messaging was too surface level for anything to cut through.

Scaling only raised their acquisition costs, because the copy never touched what the buyer actually believes. We went deep on the avatar research, rebuilt the messaging from bedrock desires, and shipped sixteen researched concepts a month. Revenue 5X'd in 90 days while CAC dropped 31.7%.

5X revenue in 90 daysCAC down 31.7%

Tech

2.4X

revenue in 5 months

A hard growth ceiling, with sales leaning on organic influencer content.

Paid couldn't hold a profitable CAC, so growth depended on channels they didn't control. We built the paid engine on ten researched concepts a month. Five months later revenue had 2.4X'd with a lower CAC than before we scaled, and one UGC ad spent $91k+ on its own.

$91k+ on one UGC adCAC down at 2.4X revenue

Supplements

3X+

daily ad spend in 3 months

Capped daily spend, and the founder was the only strategist.

Every push past their daily budget broke profitability, and every concept still ran through the founder's head. We took over strategy and testing, and daily spend more than tripled profitably inside the first three months. Our ads now carry $40k a week, and one creative alone has spent $170K and counting.

One ad spent $170K+$40k/week carried by our ads

A word from our founder

Before I started Monarch Ads, I was the Director of Paid Media inside a nine-figure brand, and since then I've been inside more than 50 DTC accounts helping them scale.

You will never be handed off to a B-team learning on your budget. Every Monarch account runs on the same system, with the same senior team, held to the standard I built the company on.

I care about the wins, but I care just as much about what it feels like to work with us. Straight answers when something isn't working, communication you never have to chase, and a partner who treats your money like his own. That's what I'd want, so that's how we run.

– Rizq

Founder, Monarch Ads

What our partners say about us.

Why we're the Monarch of Ads.

	Monarch Ads	Typical creative agency	In-house team
What a test produces	A documented learning that feeds the next concept	A win or a loss. Nothing else.	Depends entirely on who's running it
The winner being chased	Scalable winners that carry real spend	KPI winners that fade in weeks	More variations of the last winner
Scalable win rate	5 to 10% of tests	0 to 2%, mostly luck	2 to 3%, mostly luck
New concepts	Fresh concepts tested every week	Variations of whatever won last	When inspiration strikes
When a winner fatigues	Ten more research-backed concepts ready to test	Scramble for the next lucky guess	Brief twelve variations of the same concept
Where the work starts	The whole market scanned, then chosen avatars mined down to bedrock desires and beliefs	A kickoff form and a competitor scan they call research	What the team already believes about the customer
Where ideas come from	Research: avatar, problem, desire, awareness, mechanism	Swipe files and competitor clones	Gut feel and past winners
Performance analysis	Weekly, every ad classified and documented	A monthly dashboard export	Only when something breaks
What gets rewarded	Scaling the account	Shipping more assets	Staying busy

Your Brand Is Probably Sitting On 200–500% More Revenue Right Now

Let's unlock it.

Fill in a few quick details about your brand and we'll get on a call. We'll look at your account, show you exactly where your scaling bottlenecks are, and show you what an advertising system built for profitable scale would actually look like for your brand.

Here is what you get on the call:

A live audit of your current ads performance and where the real ceiling is sitting
A clear diagnosis of whether your winners are KPI winners or scalable winners, and what's keeping them in the first category
Identification of the specific learnings your current process is leaving on the table with every test you run
A straight assessment of whether working together makes sense, with no pressure and no pitch

Apply For An Audit

No pressure, no pitch. A straight diagnosis of your account.

Trusted by 50+ DTC brands

Questions you probably have.

We already have an agency or an in-house creative team. Why would we need this?

Most accounts we audit already have working ads and a busy team. The problem is almost never effort. It's that there's no real system underneath: research that stays surface level, tests launched without a documented hypothesis, no understanding of why winners won or losers lost, and no framework for turning one good ad into the next three. It's spray and pray with extra steps. The audit will show you exactly what your current process is leaving on the table. What you do with that is up to you.

Do you guarantee results?

No. Agencies that guarantee results usually do it because they need the deal, not because they have a system that earns it. The brands we work with know the name of the game: nobody can promise a winner before it's tested. What we can promise is the system, end to end: deep research into your market and avatars, every test launched with a documented hypothesis, every result classified and turned into a learning, and a straight answer from us when something isn't working.

What do you actually do, concretely?

Direct response creative is our bread and butter, and it's where most of the scale gets unlocked. Around it, we can also take on landing pages built to match the creative, Meta ads management, and offer testing, so when a leaky bucket sits outside the ads, we fix it instead of scaling spend into it.

How fast do we see something?

Research comes first, because that's where the compounding starts. Our AI-assisted research engine compresses what takes most agencies a month into days, so your first properly-researched concepts go live within the first one to two weeks. From there, new concepts ship weekly.

What results can I expect in the first 90 days?

The market scan and avatar research land in the first few days, the first researched concepts go live within one to two weeks, and most accounts find their first scalable winners within 30 to 90 days. The case studies above show what that can look like: 2X in 30 days, 5X in 90. We won't guarantee you those numbers, but the system is built to get there.

What's the time commitment on our end?

A kickoff form and one call to start, then a weekly sync (a live call or a Loom, whichever you prefer) and fast feedback when concepts and creatives come to you for approval. Your team keeps running the business; ours runs the system.

What if we've worked with an agency before and it didn't work?

Most of our clients arrived exactly there. Here's the honest read: most agencies aren't bad at making ads, they just don't have a system capable of producing scalable winners consistently. No deep research layer, no documented hypotheses, no learnings engine turning each test into the next one. That's the machine we built Monarch to be, and it's the difference between renting creative and building an account that compounds.

What does the audit call cost?

Nothing. We look at your account, show you where your scaling bottlenecks are, and give you a straight assessment of whether working together makes sense. If it doesn't, you keep the diagnosis. No pitch, no pressure.

Who is this not for?

Brands spending under $150k a month on Meta, brands still searching for product-market fit, and teams that want a vendor to ship volume rather than a partner in the account. We'd rather tell you that on the call than waste your quarter.

You've Got Winning Ads.So Why Won't The Account Grow?

If any of these sound familiar, keep reading...

Your account has hit a ceiling

Testing runs on volume and hope

You've been through agencies before

A fundraise is on the horizon

How scalable winners actually get forged.

Scan the whole market

Go deep, then place The Bet

Concepting, not spray and pray

Scripts and assets, QC'd line by line

Launch, diagnose, compound

Results from the system.

Stuck at a revenue ceiling with no repeatable way past it.

Ads kept burning out in one of ecom's most saturated markets.

Messaging was too surface level for anything to cut through.

A hard growth ceiling, with sales leaning on organic influencer content.

Capped daily spend, and the founder was the only strategist.

A word from our founder

What our partners say about us.

Why we're the Monarch of Ads.

Your Brand Is Probably Sitting On 200–500% More Revenue Right Now

Questions you probably have.